"I have started using Autobook and this concept is crazy fun. Here we can share so much information related to us and others by simply being a car, not ourselves. It is an ultimate platform for all those who love their vehicles and consider them as best friends," said Sunil Rathi, another user.

Through Autobook, Autographix intends to promote the idea that a car is not just a mode of transport but rather a large canvas on which one can portray one's individuality using different car styling products such as car skins and dashboard trims, among a host of other products, to create a virtual avatar of the vehicle.

"Autobook is a strategic move by the Autographix to help build association with the category while giving our consumers a fun and exciting platform to interact with the brand," Dakshini said. Established in 1987, Classic Stripes is a Mumbai-based manufacturer of high performance automotive decals and other screen printed applications, with a production capacity of approximately 20mn decal sets per annum.

With over 70% market share in the Original Equipment Manufacturer (OEM) segment in India, Classic Stripes has expanded its global footprint recently with the acquisition of USA based Modagrafics, a leader in retail and fleet graphics

Autographix, the retail arm of Classic Stripes, is a frontrunner in automotive styling products with a portfolio of designer graphics, premium dashboard trims, bumper guards, and clear shields.

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