BMW Launches Locally Made X5 At 70.9 Lakh


The new X5 delivers increased space, better comfort and enhanced driving pleasure, luxury, and efficiency and innovative equipment features.

When asked about the local sourcing for the X5, Sahr refused to share details but said BMW Group has 30 OEM vendors in the country and has been sourcing equipment from here for its global supply chain, including, the U.S., for many years now.

The company does not manufacture the X Series anywhere in Europe, including the home market Germany.

The X5xDrive is the third launch by the company this year after the M6-Grand Coupe and 3 Series GT since January.

BMW sells the imported models like the 6 Series Gran Coupe, the X6, the Z4 and the M6 Gran Coupe through its 38 dealers. Sahr said the number of dealerships will touch 50 by December, 2015.

Sahr said the company will be launching 6-8 models through the rest of the year such as the M3 Sedan, the M4 Coupe and the M5 Sedan.

 

It may be noted that after being the market leader in India in the luxe car space for three years continuously, BMW lost its market leadership to two other German rivals— the late entrant Audi

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Source: PTI