Googles Predicted Moves in 2012

By siliconindia   |   Wednesday, 04 January 2012, 02:19 IST
Printer Print Email Email

Bangalore: The tech world anticipates to see what 2012 holds for Google as it plans on spread its wings across the “clouds”.

2011 was an eventful year for Google with the return of Larry Page as the new CEO after a decade. Introduction of Google+ and products like Music store & Google Wallet helped Google to change its outlook of being merely a search engine. In the mean time Google acquired a dozen startups, made some environment friendly investments and also was involved in some legal battles.

The year 2012 expects a few decisions from Google which will keep it running in the front line of technology.

1. Relabeling Google+

Google+, which failed to make an impression on the “general” online population require a makeover in 2012. Even though the social network had many positive reviews, it was labeled as a network for the hard core tech or media savvy. Google should take the network to the mainstream by creating individuality to the network with promoting features like multiple person video conferencing facility. Google+ which is planning to reach 400 million customers by the end of 2012 will have to work hard for competing with its rival Facebook which is expected to hit a billion users this year.  

2. End to Android Fragmentation

With a number of customized versions of Android platforms emerging, the fragmentation problem is going to be big in the future. Googles acquisition of Motorola can be considered as an important step in dealing fragmentation since the future products under Google-Motorola name will have a clear upgrade path for the android.

Google should also address the security issues associated with the androids in the future. So it is considered good for Google to be proactive in the field by acquiring any mobile security company.



next new