Top CEOs shun social networking
By
siliconindia news bureau
| Friday,26 June 2009, 04:21 hrs
|
Bangalore: CEOs of top U.S. companies continue to shun social networking websites like Facebook and Twitter. UberCEO.com, an online news and discussion site with focus on CEOs of major companies, has come out with a report which found that only two CEOs from Fortune magazine's list of top 100 companies have Twitter accounts.

Only 19 CEOs have Facebook accounts and none of them maintain a personal blog. "In our opinion, the top CEOs appear to be disconnected from the way their own customers are communicating," Sharon Barclay, an UberCEO.com Editor, reports Computer World. "They're giving the impression that they're disconnected, disengaged and disinterested. No doubt, regulations such as Sarbanes-Oxley and Reg-FD make CEOs cautious about communicating freely, but they're missing a fabulous opportunity to connect with their target audience."
However, in comparison it was found executives of smaller firms are more active on the social networking side. For instance, the executives of Zappos.com appreciate social networking websites as a medium used by employees to generate sales growth. Of the 1400 employees that it has, 450 including its CEO, Tony Hsieh, actively use Twitter.
It has been found that there is an increasing pressure on companies and their executives to use Web 2.0 tools to stay connected with their customers and partners. Analysts have however noted that the top CEOs have not gotten the message yet.
Only 13 of the top 100 CEOs are members of LinkedIn, which is a social network for business professionals. Of these, five were connected to just one other person on the site. Only three CEOs stood out as they had around 80 connections. They are Michael Dell (Dell), Gregory Spierkel (Ingram Micro) and John Chambers (Cisco).
Barclay says, "We are recommending that every CEO examine their online image and reputation. With the public already skeptical about large corporations, CEOs can't afford to pretend that social media is not for them."

Only 19 CEOs have Facebook accounts and none of them maintain a personal blog. "In our opinion, the top CEOs appear to be disconnected from the way their own customers are communicating," Sharon Barclay, an UberCEO.com Editor, reports Computer World. "They're giving the impression that they're disconnected, disengaged and disinterested. No doubt, regulations such as Sarbanes-Oxley and Reg-FD make CEOs cautious about communicating freely, but they're missing a fabulous opportunity to connect with their target audience."
However, in comparison it was found executives of smaller firms are more active on the social networking side. For instance, the executives of Zappos.com appreciate social networking websites as a medium used by employees to generate sales growth. Of the 1400 employees that it has, 450 including its CEO, Tony Hsieh, actively use Twitter.
It has been found that there is an increasing pressure on companies and their executives to use Web 2.0 tools to stay connected with their customers and partners. Analysts have however noted that the top CEOs have not gotten the message yet.
Only 13 of the top 100 CEOs are members of LinkedIn, which is a social network for business professionals. Of these, five were connected to just one other person on the site. Only three CEOs stood out as they had around 80 connections. They are Michael Dell (Dell), Gregory Spierkel (Ingram Micro) and John Chambers (Cisco).
Barclay says, "We are recommending that every CEO examine their online image and reputation. With the public already skeptical about large corporations, CEOs can't afford to pretend that social media is not for them."
Reader's comments (4)
1: There seems to be this sort of mantra
repeated everywhere nowadays, "you have to be
active in social media."
Why?
Surely not every Fortune 100 company who is largely inactive in the social realm is floundering.
This whole industry takes itself exceedingly too seriously. Build a case, and they'll participate. Otherwise, quit whining.
Why?
Surely not every Fortune 100 company who is largely inactive in the social realm is floundering.
This whole industry takes itself exceedingly too seriously. Build a case, and they'll participate. Otherwise, quit whining.
Posted by: Mark - 26 Jun, 2009
2: I think social networking is helpful in
expanding business, improve online reputation
of enterprise and to some extend helpful to
generate leads too
Posted by: Sreekumar J - 26 Jun, 2009
3: ya i guess they need to network through the
web. but if CEOs are on these sites, wont
people keep pestering them. whr will they
find the time too?
Posted by: hamida - 26 Jun, 2009

4:The problem is that there will always be
people trying to spam them instead of connect
with them. And I don't see CEOs of big
companies having any time to do Twitter or
Facebook. From personal experience I can say
that while we are not a big company and we do
have accounts on social media sites, I have
very little time to keep up with them. When I
am working - I am working, not tweetering.
laura replied to: hamida
post - 26 Jun, 2009
post - 26 Jun, 2009
Disclaimer
Messages posted on this Web site under the `Comments' area are solely the opinions of those who have posted them and do not necessarily reflect the opinions of Infoconnect Web Technologies India Pvt Ltd or its site www.siliconindia.com. Gossip, mud slinging and malicious attacks on individuals and organizations are strictly prohibited. Infoconnect Web Technologies India Pvt Ltd can not be held responsible for errors or omissions in content, nor for the authenticity of the user/company name or email addresses associated with posted messages. Infoconnect Web Technologies India Pvt Ltd reserves the right to edit or remove messages containing inappropriate language or any other material that could be construed as libelous, potentially libelous,
or otherwise offensive or inappropriate.Infoconnect Web Technologies India Pvt Ltd do not endorse the products and services or any other offerings mentioned in these messages.
Recent posts from Business news
- HP slate likely to cost $45 more than iPad
- Control4 plans app store for energy display
- Bharti ties up with Kuwait's Zain Telecom
- Canadian universities line up for India
- World should invest in India: Purnendu Chatterjee
- By 2030 India will be most educated: Sibal
- Scientist invent invisibility cloak to hide objects
- 18-24 year old face most ID theft risk
- Demi's tweet saves life
- HP celebrates 20 years of x86 innovation
- IT firms' new cost cutting mantra: Hire non-techies
- By 2030 India will be most educated: Sibal
- Will foreign varsities poach IIT, IIM profs?
- Top IT skills that can get you a better job
- Scientist invent invisibility cloak to hide objects
- 10 most popular incentives that firms offer
- Terrorists to use our cell numbers for terror act
- We are a respected Indian firm: Infy CEO
- Approaching a VC? Here is a checklist
- Canadian universities line up for India






