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Top CEOs shun social networking
By   siliconindia news bureau
Friday,26 June 2009, 04:21 hrs
 
Bangalore: CEOs of top U.S. companies continue to shun social networking websites like Facebook and Twitter. UberCEO.com, an online news and discussion site with focus on CEOs of major companies, has come out with a report which found that only two CEOs from Fortune magazine's list of top 100 companies have Twitter accounts.


Only 19 CEOs have Facebook accounts and none of them maintain a personal blog. "In our opinion, the top CEOs appear to be disconnected from the way their own customers are communicating," Sharon Barclay, an UberCEO.com Editor, reports Computer World. "They're giving the impression that they're disconnected, disengaged and disinterested. No doubt, regulations such as Sarbanes-Oxley and Reg-FD make CEOs cautious about communicating freely, but they're missing a fabulous opportunity to connect with their target audience."

However, in comparison it was found executives of smaller firms are more active on the social networking side. For instance, the executives of Zappos.com appreciate social networking websites as a medium used by employees to generate sales growth. Of the 1400 employees that it has, 450 including its CEO, Tony Hsieh, actively use Twitter.

It has been found that there is an increasing pressure on companies and their executives to use Web 2.0 tools to stay connected with their customers and partners. Analysts have however noted that the top CEOs have not gotten the message yet.

Only 13 of the top 100 CEOs are members of LinkedIn, which is a social network for business professionals. Of these, five were connected to just one other person on the site. Only three CEOs stood out as they had around 80 connections. They are Michael Dell (Dell), Gregory Spierkel (Ingram Micro) and John Chambers (Cisco).

Barclay says, "We are recommending that every CEO examine their online image and reputation. With the public already skeptical about large corporations, CEOs can't afford to pretend that social media is not for them."

     
   
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Reader's comments (4)
1: There seems to be this sort of mantra repeated everywhere nowadays, "you have to be active in social media."

Why?

Surely not every Fortune 100 company who is largely inactive in the social realm is floundering.

This whole industry takes itself exceedingly too seriously. Build a case, and they'll participate. Otherwise, quit whining.
Posted by: Mark - 26 Jun, 2009
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2: I think social networking is helpful in expanding business, improve online reputation of enterprise and to some extend helpful to generate leads too
Posted by: Sreekumar J - 26 Jun, 2009
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3: ya i guess they need to network through the web. but if CEOs are on these sites, wont people keep pestering them. whr will they find the time too?
Posted by: hamida - 26 Jun, 2009
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4:The problem is that there will always be people trying to spam them instead of connect with them. And I don't see CEOs of big companies having any time to do Twitter or Facebook. From personal experience I can say that while we are not a big company and we do have accounts on social media sites, I have very little time to keep up with them. When I am working - I am working, not tweetering.
 laura replied to: hamida 
 post - 26 Jun, 2009
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