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Telcos pulled up for misleading ad campaigns
By siliconindia
New Delhi: Around 15 firms, including telecom firms have been pulled up by the Advertising Standards Council of India for running misleading ad campaigns from July to October this year. During the said period, Consumer Complaints Council (CCC) of ASCI found 15 advertisers, including Reliance Communication and Idea Cellular, FMCG player Dabur and Elder Pharma and coaching centre Career Launcher, violating the council's code, reports Economic Times.
In fact, Reliance Communication had to suspend a television commercial (TVC)as it failed to substantiate its claim 'with comparative data of other mobile services' that it is the 'fastest mobile broadband service in India.'
When contacted by Economic Times, the company said that it is currently making modifications in the TVC. Meanwhile, Idea Cellular also had to modify its advertisement, which showed people walking while talking on mobile phones, as ASCI upheld the complaint from consumers that it encouraged 'unsafe act of walking while talking on the mobile phone.' "Some action sequences as depicted in the TVC, shows dangerous practices and manifest a disregard for safety without justifiable reason," said ASCI.