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Technology to support mobile TVs
By siliconindia
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Monday, 04 December 2006, 18:30 IST
Bangalore: As mobile TV market is becoming hot in the India, companies like Ittiam Systems, Texas Instruments and Sling Media are providing the technology for driving the delivery of this rich media content on to portable devices.
Sling Media has been selling its product Slingbox, which allows transmission of TV programs to various portable devices through the internet. Viewing the programs on flights provided by an internet connection will now become a possibility. Sling Media is a U.S-based technology convergence company with an R&D center in Bangalore. The R&D team has made some key contributions to this technology.
Blake Krikorian, CEO, Sling Media said, "We have the technology which will enable signals to get digitized for higher quality viewing of TV programs."
Ittiam Systems, which provides digital signal processing systems largely for media players, said some its devices can be extended to receive TV programs.
Biswadip Mitra, Managing Director, TI, India said, "We have the digital video broadband handheld (DVB-H) technology which can be used in multiple devices."
The portable devices, which could receive the TV programs are mobile handsets, portable media players and display devices on four wheelers.
India has been slow to adopt these technologies while in Japan and Korea they have been easily accepted. This is primarily due to technology and regulatory issues.
Ittiam CEO Srini Rajam said the current bandwidth of cellular networks and broadband in India does not allow for adequate quality in transmission. The actual delivery of TV programmes will depend on TV channels and mobile operators as there is a revenue element to it.
Krikorian said his company has tied up with pay TV and mobile operators in the US and other countries where it operates to enable them to transmit the programs. There are certain challenges in the delivery of these programs for adequate quality.
Rajam said there cannot be a single technology standard across all the mobile devices as the requirement for each is different. Krikorian said they may look at entering the Indian market next year and tie up with a few mobile operators for providing this service.