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Tata Elxsi becomes ARM's first design centre
Friday, 10 November 2006, 20:30 IST
Bangalore: Tata Elxsi Ltd, the product design services firm of the $22-billion Tata group, has been appointed as the first approved design centre of Britain-based ARM Embedded Technologies Ltd to develop software and embedded applications for silicon vendors.
Using ARM's processors and tools, the 
2.4-billion ($52 million) Tata Elxsi will help product firms across verticals, such as telecom, automotive, wireless and consumer, to reduce time-to-market and mitigate critical design risk for faster product delivery.
"Tata Elxsi is the first company chosen worldwide to become our approved design centre programme to enable our clients outsource their design work in hardware and software from a single source for accelerating product development cycle," ARM vice president (technical marketing) Keith Clarke told IANS here.
Though ARM has Wipro, MindTree, Sasken, IBM India and HCL as its design centres for hardware, Tata Elxsi is the first to be engaged in its new software specialist programme.
In all, the global firm has 27 approved design centres for hardware, spread over the U.S (seven), Europe (five) and one each in Israel, China, Singapore, Korea, Japan and Taiwan among other countries.
As an approved design centre for hardware and software, Tata Elxsi will deploy ARM tools to perform fast modelling, simulation and debugging of complex system-on-chip (SoC) designs in a virtual environment.
"Besides SoC design, Tata Elxsi will undertake complete software development and porting, including firmware, device drivers, boot support packages, embedded applications and stacks on our processors," Clarke said.
To lower design cycle, minimise risk and increase product delivery, Tata Elxsi will benchmark ARM processors for target applications, testing and optimisation of the customer's code to ensure reliability in the final product.
"As ARM's first software specialist programmer, we will consolidate our leadership position in the SoC and embedded software design in consumer electronics, multimedia and automotive market space," Tata Elxsi worldwide marketing head Nitin Pai said.
Of the 2,000 engineers the 16-year-old company (Tata Elxsi) has at four development centres in the country, about 400 in Bangalore and Thiruvananthapuram work on DSP (digital signal processing), wireless, multimedia, mobile technology, medical imaging. The other two centres are at Pune and Chennai.
Dedicated teams of 50-100 engineers will be deployed for ARM-based projects, which includes development of IP (intellectual property) in WiMax, mobile TV, multimedia and IPTV space.
"The technology partnership with ARM will enhance our leadership in embedded design, enable customers to opt for ARM technology as choice of IP and make us adopt emerging technologies to target new markets," Pai noted.
According to ARM India operations president Atul Arora, access to domain expertise will help partners like Tata Elxsi develop next-generation products in time to market globally.
"We will continue to engage Indian firms to retain their competitive-edge in developing new designs, products and applications across verticals," Arora stated.
The $418 million ARM designs the technology that lies at the heart of advanced digital products -- from mobile, home and enterprise solutions to embedded and emerging applications. It has projected a 20 percent year-on-year revenue growth in the current fiscal (2006).
Source: IANS
2.4-billion ($52 million) Tata Elxsi will help product firms across verticals, such as telecom, automotive, wireless and consumer, to reduce time-to-market and mitigate critical design risk for faster product delivery.
"Tata Elxsi is the first company chosen worldwide to become our approved design centre programme to enable our clients outsource their design work in hardware and software from a single source for accelerating product development cycle," ARM vice president (technical marketing) Keith Clarke told IANS here.
Though ARM has Wipro, MindTree, Sasken, IBM India and HCL as its design centres for hardware, Tata Elxsi is the first to be engaged in its new software specialist programme.
In all, the global firm has 27 approved design centres for hardware, spread over the U.S (seven), Europe (five) and one each in Israel, China, Singapore, Korea, Japan and Taiwan among other countries.
As an approved design centre for hardware and software, Tata Elxsi will deploy ARM tools to perform fast modelling, simulation and debugging of complex system-on-chip (SoC) designs in a virtual environment.
"Besides SoC design, Tata Elxsi will undertake complete software development and porting, including firmware, device drivers, boot support packages, embedded applications and stacks on our processors," Clarke said.
To lower design cycle, minimise risk and increase product delivery, Tata Elxsi will benchmark ARM processors for target applications, testing and optimisation of the customer's code to ensure reliability in the final product.
"As ARM's first software specialist programmer, we will consolidate our leadership position in the SoC and embedded software design in consumer electronics, multimedia and automotive market space," Tata Elxsi worldwide marketing head Nitin Pai said.
Of the 2,000 engineers the 16-year-old company (Tata Elxsi) has at four development centres in the country, about 400 in Bangalore and Thiruvananthapuram work on DSP (digital signal processing), wireless, multimedia, mobile technology, medical imaging. The other two centres are at Pune and Chennai.
Dedicated teams of 50-100 engineers will be deployed for ARM-based projects, which includes development of IP (intellectual property) in WiMax, mobile TV, multimedia and IPTV space.
"The technology partnership with ARM will enhance our leadership in embedded design, enable customers to opt for ARM technology as choice of IP and make us adopt emerging technologies to target new markets," Pai noted.
According to ARM India operations president Atul Arora, access to domain expertise will help partners like Tata Elxsi develop next-generation products in time to market globally.
"We will continue to engage Indian firms to retain their competitive-edge in developing new designs, products and applications across verticals," Arora stated.
The $418 million ARM designs the technology that lies at the heart of advanced digital products -- from mobile, home and enterprise solutions to embedded and emerging applications. It has projected a 20 percent year-on-year revenue growth in the current fiscal (2006).
Source: IANS