Sony India eyes 54 percent sales growth this fiscal

Tuesday, 28 December 2010, 06:11 IST
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New Delhi: Consumer electronics giant Sony India today said it expects to witness a 54 percent jump in sales to 5,700 crore this fiscal on the back of its enhanced distribution network, aggressive marketing campaign and newly launched products. The company said it clocked sales worth 2,600 crore in the first half of the 2010-11 financial year, a 46 percent increase compared to the same period last fiscal. "Sony aims to clock a turnover of 5,700 crore this financial year, which would be a 54 percent increase over the last fiscal," the company said in a statement. Sony India had reported sales worth 3,700 crore last fiscal. The key strategic pillars of growth include sales channel expansion, service operation enhancement, aggressive brand promotion and introduction of an innovative product line-up, it said.
Source: PTI