Sandvine Eyes Communications Service Providers In India
By Sangeeta Bora, SiliconIndia   |   Tuesday, 30 August 2011, 23:16 IST
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Bangalore: Sandvine, a provider of intelligent broadband networking solutions for fixed and mobile operators, announced the opening of a new office in Bangalore, India. Sandvine's Network Policy Control products and solutions are designed to make the Internet better and the company is dedicated to building solutions that allow today's Internet Service Providers (ISPs) to increase network profitability while improving the quality of experience for the consumer. The Indian broadband market is evolving towards advanced data and multimedia services and usage. Operators are exploring new business models around Mobile Virtual Network Operators (MVNOs), wholesale ISPs, content distribution, and aggregation using 3G and LTE networks. While spending millions of dollars on 3G and LTE infrastructure, in addition to what is already spent on spectrum and other resources, service providers would like to carefully evaluate new services use cases, including quality of service and quality of experience aspects, and policy control for efficient delivery and attractive bundling of planned services. In particular pre-paid use cases, such as a day-pass and roaming, are of interest for this market. Sandvine is helping operators deploy such new services and capabilities for their evolving data networks. Sandvine's solutions provide business intelligence that facilitates design of new data and multimedia revenue-generating services, and controls network operation costs by performing traffic and network optimization. Sandvine defined, and leads, the Network Policy Control market with more than 28% market share. Products and Solutions Overview: Business Intelligence: Sandvine's Network Analytics product provides network-wide visibility and insightful analysis to help ISPs make confident business decisions based on facts. Sample insights include an understanding of what subscribers are doing on the network, detection of congested areas and the identification of monthly subscriber usage patterns to help define appropriate quotas and price levels. Traffic Optimization: Sandvine's Fairshare Traffic Management product helps ISPs manage growing bandwidth demands, while ensuring subscriber fairness. Providers can implement Sandvine's congestion management solutions to manage the capacity needed for peak time usage and overall traffic growth as they acquire more subscribers. Operations Management: Sandvine's operations management solutions help reduce operational expenses by identifying quality issues before subscribers do. Sandvine's Network Protection product protects network infrastructure from outbound spam, simplifies regulatory compliance for access controls, and limits the impact of malicious network traffic. Service Creation: Sandvine's Usage Management product enhances the Internet experience while unlocking new revenue opportunities with personalized value-added services. The product is designed to meet the unique needs of subscribers by allowing service providers to offer customers tier-based monthly usage plans and targeted data plans. "Our new presence in India is an indication of our commitment to the region and is a move towards solidifying our global footprint," said Dave Caputo, CEO, Sandvine. "Sandvine has helped over 200 Internet service providers in over 85 countries worldwide and we are excited to play a part in bringing better broadband to subscribers in India." "In a rapidly growing marketplace, Internet service providers in India need to be able to meet explosive broadband demand, with a quick go-to-market strategy," said Brad Siim, COO, VP Engineering & Co-Founder, Sandvine. 'Sandvine's solutions address this need, and make the difference between the success or failure of the provider by helping achieve sustained profitability. We've helped many companies overcome these industry challenges because we closely understand their business models."

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