Razer to expand retail presence in India
By Ojas Sharma   |   Thursday, 25 March 2010, 01:00 IST
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Bangalore: Razer, a company dedicated to manufacture high-end precision gaming and lifestyle peripherals, is looking to strengthen its retail presence in India and make its products easily available to Indian gamers. Razer has been in talks with many gaming companies like Zapak (for its gaming Cafe) and IndiaGames to plan out various strategies to make it easier to reach gamers. "Nowadays gaming cafes are selling various games and merchandises as well. So we plan to tie up with them along with various distribution partners across various cities," said Sanjeev Gupta, Business Development Director at Razer. "We are also planning to support various gaming tournaments and events on local and national levels," he added. Razer started in 1998 and currently has 200 employees spread across seven offices around the globe. India was not considered seriously by the company so far, but the sales of its leading selling mouse DeathAdder in India has caught the company's attention. Recently, Razer, announced the Razer DeathAdder Left Hand Edition, the very first gaming mouse designed with the professional left-handed gamer in mind. The Razer DeathAdder Left Hand Edition was created to meet community demands for a mouse that was purposefully engineered to give lefties the competitive edge, combining a comfortable ergonomic form factor with a powerfully precise 3.5G infrared sensor. "Leftie gamers have long been requesting that we develop a gaming grade mouse that is designed exclusively for the left-handed gaming community and we really value the feedback we receive from our fans," said Robert "Razerguy" Krakoff, President, Razer. "Not many gamers know this, but I am a southpaw myself and feel truly excited to have a mouse that fits perfectly in my left hand. There is really no substitute for gaming with your naturally dominant hand." Razer might face some obstacles in selling its products in India due to its price range. The cheapest mouse Abyssus starts from 1600 and its costliest mouse go upto 5-6k. But the company is confident that gamers in India would want to spend more and go for dedicated gaming mouse rather than normal mouse. Razer will be soon announcing its partners in India. It has already been working closely with Dell in India as well as worldwide. The company might also revise the price of its products according to the Indian market.

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