New innovations must for mobile operators in India
By siliconindia   |   Wednesday, 21 July 2010, 23:23 IST   |    1 Comments
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New innovations must for mobile operators in India
Mumbai: The Indian telecom industry is undergoing a sea change as new technologies are being introduced in each passing day. From transmission of voice packets to 3G phones, India sure has come a long way. In this scenario, the service providers have to upgrade themselves to keep up with the changes and also build subscriber base. In fact, Frost and Sullivan expects the Indian 3G market to have the potential for 80 million subscribers within 3 years of launch. The best way to generate revenues for 3G services will be from advanced services like mobile data, video and other transformative services. The mobile operators face two key challenges today. First is to support both increased subscriber numbers and the explosion in new services, which will need an upgrade in their core infrastructure to the industry's new architectural framework for delivering Internet Protocol (IP) multimedia services over mobile networks - IMS. Secondly, mobile network operators need to respond to the demand for rich multimedia content and exploit emerging business opportunities associated with it. According to Jayesh Easwaramony, Director, ICT Practice, Frost & Sullivan, APAC, "Worldwide, we are in phase 2 of 3G, where the technology is mature, cost per bit has come down, and the smartphone revolution has increased the data revenues of operators globally. India is entering phase 2 of its 3G market evolution, where it is moving from the subscriber acquisition to subscriber retention mode. The combination of these two phases means that Indian operators would do in the next 10 months what the world did over 10 years. They have to make the data strategy work by combining operational best practices and India-specific innovation to justify the business case."

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