Major Corporate Battles in History
By siliconindia   |   Friday, 26 August 2011, 00:53 IST   |    3 Comments
Printer Print Email Email
Bangalore: Competition is very important in today's world. At the end of the day, one is branded as the winner and the other as the loser. But in the larger picture businesses compete to see who has the larger market share and how successful they are. Especially in the tech industry, competition is notoriously intense. Through their competition, the tech industry has drawn unparalleled innovation with iteration which helps far-fetched concepts to take shape into reality. Some of their innovations have become indispensable tools which run our lives and businesses. IT companies like Google, Apple, and Nokia have fascinated us with their products and services, but what drove their innovations? It was the rat race for the top positions. Here is the list of the tech competitors who had the toughest battle to be the number one in their markets: Google v/s Yahoo:
Google grew exponentially
It is hard to ignore the fact that Yahoo set the mile stone for search engines. It was undoubtedly the leader in the search world. It gave stiff competitions to the then search engines like Lycos, Excite and AskJeeves. Yahoo! grew rapidly throughout the 1990s. Like many search engines and web directories, Yahoo! diversified into a Web portal. It also made many high-profile acquisitions. Its stock price skyrocketed during the dot-com bubble. In 2000, Yahoo! began using Google for search results. In 2000, Yahoo had about 56 percent of search engine referrals, six times its closest competitor. Over the next four years, it developed its own search technologies, which it began using in 2004. Yahoo! also revamped its mail service to compete with Google's Gmail in 2007. The company struggled through 2008, with several large layoffs.
Yahoo set the mile stone for search engines
Compared to Yahoo in the year 2000, Google was just a fraction of Yahoo holding on to 1 percent of the market share. In 2001, Yahoo started using Google's algorithm which instigated the competition between the two giants for market share. By 2002, Google had become very popular among the users and it referred about 31.8 percent of all searches compared to Yahoo's 36.3 percent. During the next eight years, Google grew exponentially and gained the monopoly in the search engine market. According to Comscore, in July of this year, Google had more than 65 percent of market share, while its closest competitor, still Yahoo!, had just 16.1 percent. Microsoft is trying to compete with Google by introducing the "Bing" search engine but has not seen any success till date.

next new
siliconindia