Leadforce1 integrates with Netsuite's cloud computing platform

By siliconindia   |   Wednesday, 21 April 2010, 21:14 IST
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Bangalore: Leadforce1, California based provider of marketing automation solutions announced its integration with the NetSuite cloud computing platform. Founded in early 2008 by experienced software executives from Microsoft, Yodlee, Autonomy (Optimost/Interwoven), and Healtheon, LeadForce1 helps to automate the quality of sales leads by capturing Website visitor intent and interest, and adds an integrated call-back capability to give sales professionals live access to the most qualified prospects. "The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management, it helps marketing and sales teams collaborate more effectively in targeting prospects, and delivers high-quality, actionable intelligence to identify the most likely buyers," said Sushil Jha, Chief Revenue Officer, LeadForce1. NetSuite's SuiteCloud is a comprehensive offering of on-demand products, development tools, and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. "LeadForce1 extends NetSuite's built-in lead generation and nurturing capabilities with an innovative level of marketing automation," said Guido Haarmans, Vice President of Developer Programs for NetSuite. By using NetSuite's Suitecloud computing platform, the combined solution can help NetSuite customers increase lead-pipeline volume, reach decision-makers and close deals faster than manual methods.

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