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LG introduces FMCG products in India
Friday, 07 May 2004, 19:30 IST
MUMBAI: LG Care Thursday unveiled a range of eight premium consumer products to be marketed in India.
The products, including toothpastes, shampoos, detergents, soaps and diapers, will be available in 200 different packs of various sizes.
While toothpastes were launched under the name Cliden, shampoos were branded Double Rich. LG's Super-Enz is an environment-friendly, enzyme based detergent and Cucumber and White were its soaps for the Indian market.
LG has firmed up a distribution set-up in most parts of the country. The products will be available in all major towns by July.
"India is one of the fastest growing markets in Asia. The sheer size and potential of the market, coupled with low penetration levels, made it attractive for us to enter India," LG Household and Healthcare vice president C.H. Kim said at the launch.
"Worldwide, LG Care has been among the top FMCG (fast moving consumer goods) companies in about 40 countries and is growing rapidly. Our company and the products speak for themselves and we are confident that our entry into India will be a very successful one," he said.
LG Care managing director Vijay Singh claimed the products would be of high quality and provide value for money.
"We did test marketing before introducing these products in India. We ran contests and advertisements in major papers of India to get the feedback of consumers. Surprisingly it was exciting both from consumers and retailers," Singh said.
The company also announced plans to launch cleaners, cosmetics and hairstyling products soon.
The products are currently being imported from South Korea and will be manufactured here after the company reaches a target of 
3 billion.
Singh said people here would get the same quality of LG healthcare products as in a shop of Osaka or anywhere else in the world. He added he had set a sales target of 1.5 billion for 20004-05.
The company has put together an aggressive package of trade schemes and promotions for its partners to drive growth and special emphasis is being given to retailers.
Source: IANS
3 billion.
Singh said people here would get the same quality of LG healthcare products as in a shop of Osaka or anywhere else in the world. He added he had set a sales target of 1.5 billion for 20004-05.
The company has put together an aggressive package of trade schemes and promotions for its partners to drive growth and special emphasis is being given to retailers.
Source: IANS