Jigsaw more accurate than traditional business data sources
By siliconindia   |   Friday, 15 April 2011, 20:00 IST
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San Francisco: salesforce.com, the enterprise cloud computing company, announced research results from a recentlypublished Research Note titled The Benefits of Jigsaw, from technology research provider Nucleus Research. Based on a review of Jigsaw customers, the Research Note found that Jigsaw is up to 40 percent more accurate in its ability to deliver user-generated business contact information compared to traditional data sources. Jigsaw is the business contact data service with more than 26 million business contacts and 4 million company profiles that are continually updated by a global community of 1.6 million individuals. The latest industry findings by Nucleus Research validate Jigsaw’s Cloud 2 approach with a community driven data model that increases productivity, response rates and boosts overall sales effectiveness. The key report findings include: - Increased productivity – Nucleus Research found that Jigsaw customers had up to 40 percent more accurate data and contact information than traditional business data platforms. The research cited the accuracy of community monitored data as a driving factor in increasing productivity and response rates for customers. - Improved marketing response rates – Nucleus Research found that companies using Jigsaw to support outbound marketing campaigns were able to increase direct marketing response rates by an average of 20 percent by using Jigsaw business data over traditional lists. - Greater sales effectiveness with reduced lead generation costs – The research found by cutting out the time or money typically spent on managing bad data or pursuing outdated contacts, sales and marketing professionals were able to reduce lead generation costs significantly. With Jigsaw’s crowd-sourced data, companies had real-time clean data, shorter sales cycles and higher close rates. - Easy cloud-based integration – Jigsaw customers reported that they could easily incorporate Jigsaw’s data-as-a-service into Salesforce CRM; using the Jigsaw cloud data solution liberates customers from legacy data sources that require expensive and complex data management.

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