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Indian mobile services companies focus on emerging markets
By siliconindia
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Monday, 20 October 2008, 19:30 IST
Mumbai: Realizing mobile Internet users in India are less compared to other emerging nations
Indian mobile services companies are heading towards new markets like West Asia and Africa. Though many companies started providing services to Indian mobile operators, later they began focusing on new markets overseas and now major share of their revenue comes from such markets, reported mint.
Monthly billing or Arpu (average revenue per user) in India is among the lowest in the world at some $5(
244) a month.
As operating activities in U.S. and other western markets gets risky due to economy slowdown, emerging markets turn to be a right option before mobile technology companies. Though such markets have a small customer bases, firms making software and solutions for use by the mobile phone services industry such as Myzus Infotech, IMImobile, Jump Games, Bay Talkitec, Bharti Telesoft and tech and back-office service firms Mann India Technologies and NettPositive Business Analytics see more opportunities to grow as those markets are untapped by the big players.
After entering West Asian market in 2006, IMI mobile finds nearly half of its revenue outside India while Mann India from Gurgaon makes more than 90 percent of its revenue from Latin America.
"Working with phone firms in India meant longer purchase cycles and a lot of chaos," said Myzus founder Roshan D'Silva. After testing its product with a few initial deployments in India, Myzus moved to emerging markets like West Asia and currently more than 80 percent of the companys revenue comes from markets outside India. Myzus has also plans to enter African market.
Other companies such as Adventity, engaged in high-end analytics; mobile software services company OnMobile Global and mobile commerce firm PayMate India have also operations in the emerging markets.
244) a month.
As operating activities in U.S. and other western markets gets risky due to economy slowdown, emerging markets turn to be a right option before mobile technology companies. Though such markets have a small customer bases, firms making software and solutions for use by the mobile phone services industry such as Myzus Infotech, IMImobile, Jump Games, Bay Talkitec, Bharti Telesoft and tech and back-office service firms Mann India Technologies and NettPositive Business Analytics see more opportunities to grow as those markets are untapped by the big players.
After entering West Asian market in 2006, IMI mobile finds nearly half of its revenue outside India while Mann India from Gurgaon makes more than 90 percent of its revenue from Latin America.
"Working with phone firms in India meant longer purchase cycles and a lot of chaos," said Myzus founder Roshan D'Silva. After testing its product with a few initial deployments in India, Myzus moved to emerging markets like West Asia and currently more than 80 percent of the companys revenue comes from markets outside India. Myzus has also plans to enter African market.
Other companies such as Adventity, engaged in high-end analytics; mobile software services company OnMobile Global and mobile commerce firm PayMate India have also operations in the emerging markets.