Indian businesswoman launches firm for digital cinema

Friday, 05 September 2003, 19:30 IST
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NEW DELHI: Sportswoman-turned-entrepreneur Nandita Singha has launched an entertainment company to facilitate digital cinema in India. Tez Entertainments, under the banner of Singha-founded technology firm Total Presentation Devices, will produce documentaries, corporate and feature films. "There is a lot of potential in the field of entertainment and hence I thought of shifting to it," said Singha, 32. "Currently, I am looking for the right script." Singha, managing director of Tez Entertainments, told IANS: "I am going to make light, commercial films and movies that are realistic and meaningful." Singha, who hails from Manipur and was captain of the Indian volleyball team in 1992, said her firm had introduced video conferencing technology to corporates in India. Asked about her switch from sports to technology and then to films, she said: "Sports made me very versatile as a person. Since we never made a mark as a volleyball team, I ventured into technology where we provided A to Z digital solutions for films. It was during this time that we thought of entering this industry." She added: "A lot of new producers make errors. But having been associated with films for a long time and being observant, I am going to get things right." "The future is digital. It is also the easiest way to minimise piracy. Tez will not only develop hardware solutions for digital cinema but we will also produce movies," she said. Singha did her schooling from the air force Bal Bharti School in New Delhi. She then graduated in commerce from St. Josephs College in Bangalore. Singha, who is unmarried, is based in Mumbai. Her company Total Presentation Devices is into multimedia projectors and has branches in all major cities of India. It has installed video conferencing facilities in firms like Microsoft, Philips, Ranbaxy Laboratories and others. The company was awarded "Reseller of the Quarter in the Asia Pacific regions" in 2001 by the world's largest video conferencing company, Polycom of the U.S. Asked whether she would make a movie on herself, Singha said: "My career as a sportswoman never took off. It was just a hobby. There is no link between films and volleyball. Sports just gave me the drive to never give up."
Source: IANS
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