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'Idea Radio' heralds new era in mobile entertainment
By siliconindia
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Tuesday, 19 February 2008, 20:30 IST
Mumbai: Geodesic Information Systems, an innovator in the mobile communication, and Idea Cellular, a leading GSM Mobile Services Operator in India, have jointly announced the launch of Idea Radio, India's first true Mobile Internet Radio service.
IDEA Radio is built on Geodesic's award-winning Mundu Radio technology. This breakthrough technology, designed and optimized for mobile operations, enables Idea's 20 million subscribers to seamlessly tune into a range of exciting entertainment channels, 24 hours a day, without the need to carry a separate device, or to be within the limited range of FM radio stations.
Instead of being limited to a small, repetitive set-list of popular songs, IDEA subscribers will be able to tune into radio stations.
The music genres on the radio include Bollywood, Dance, Indi-pop and Love songs, and also devotional music, music from the 80s and 90s, regional music such as Punjabi and Bhojpuri, and western genres such as such as Pop, Rock, Hip-hop and Jazz.
Idea subscribers access the service through their GPRS enabled mobile handsets. A one day free trial is available to allow subscribers to experience this first-of-its-kind offering. To avail of the offer, Idea subscribers can SMS the keyword 'IRADIO' to 55456 or point their GPRS phone browser to http://idearadio.mundu.com to download the Idea Radio client directly to their phone.
Commenting on the partnership, Geodesic's MD, Kiran Kulkarni, said "Mobile devices are the preferred mode of entertainment today, and the Idea Radio implementation is representative of Geodesic's strategy to provide innovative, revenue-enhancing mobile solutions to service providers."