IBM to help telecom companies analyze usage patterns

By siliconindia   |   Tuesday, 06 October 2009, 15:00 IST   |    3 Comments
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IBM to help telecom companies analyze usage patterns
New Delhi: IBM has launched two technologies which will enable the telecom operators to analyze usage patterns of their subscribers and design subscription plans. The Social Network Analysis (SNA) technology has been developed at IBM's India centre. It will enable telecom operators to analyze the calling patterns of the users and develop more attractive and useful subscriber plans. The company will then be able to reduce customer turnover and increase satisfaction among customers. "Mobile telephony is growing tremendously all over the world, especially in developing nations. The market is immensely competitive and companies are looking for tailored products to retain and attract customers and therefore, business intelligence through customer behaviour analysis is critical," said Guruduth Banavar, Director, IBM India Research Lab and Chief Technologist, IBM India and South Asia. The Indian branch of IBM leads the company's global mobile web initiatives and has been working on this technology for about past two years, Banavar added. IBM Customer Analyst is under development at IBM's lab in Israel. This technology focuses on understanding internet users, particularly mobile telephone subscribers.

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