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News >> Technology >>
HP to invest $100 mn in brands in Asia-Pacific
By siliconindia staff writer
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Wednesday, 01 October 2003, 19:30 IST
NEW DELHI: IT major Hewlett Packard will invest $100 million in Asia-Pacific to boost its brand building and create retail infrastructure in imaging and printing market during the next one year while India is likely to get about 15 per cent of the allocation.
"India is likely to receive about 15 per cent of the $100 million investment earmarked for the Asia-Pacific" in brand building in imaging and printing segment", HP-IPG India director Ravi Aggarwal told newspersons in New Delhi on Tuesday while adding Indian and China were two growth areas for HP in the region.
Our monthly shipment is 35,000 deskjet printers, 10,000 All-in-One printers and 8,000 scanners and India contributes 10 per cent of the Asia-Pacific imaging and printing revenues of HP, he said while adding India deserved to get more than its fair share in the brand-building investment amount.
The company announced a slew of new products for printing and imaging retail market with prices ranging from Rs 3000 to Rs 25000.
It unveiled a premium All-in-One product with printer, fax, scanner and copier -- PSC 2410 -- priced at Rs 24,999, and its variant -- PSC 2310.
In the deskjet category, it introduced four printers with prices ranging from Rs 2999 to Rs 8999 and in the scanner line-up, it launched HP scanjet 8200, 2400 and 3670.
HP also introduced a home PC HP Pavilion t310i desktop PC. With a Microsoft XP Home Edition, it has Athlon XP 2 Ghz processor and a InterVideo Home Theatre while its Image Zone would organise, find and protect photos.