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HP and NBA partners to offer free live game webcasts in India
By siliconindia
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Thursday, 02 April 2009, 23:24 IST
Bangalore: Offering free webcasts for the remaining regular season of the National Basketball Association (NBA) league, software firm Hewlett Packard (HP) have partnered with NBA for the NBA League Pass Broadband in India. "This year in India, HP is involved in programs like NBA League Pass Broadband, NBA Cares and other on-ground activation programs," said Bina Raj-Debur, Director, Corporate Marketing, HP India.
Indian viewers can visit NBA.tv to access the free preview of NBA League Pass Broadband International. A subscription package will be available in India for the 2009 NBA Playoffs, which are scheduled to tip off on April 18. The association and the software firm have struck a multiyear marketing partnership deal last October. The agreement encompasses all three of the NBA leagues the NBA, Women's National Basketball Association (WNBA) and the NBA Development League (NBA D-League).
HP is also partnering with the NBA to upgrade a basketball court and provide equipment at the Nagpada Neighborhood House in Mumbai. A court dedication ceremony will take place April 8, followed by two days of coaching and youth clinics led by NBA Legend A.C. Green.