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Google's $300Million Deal With Mozilla
Bangalore: A deal to make ‘Google’ the default search engine of Mozilla has cost Google a massive $300million a year. Microsoft and Yahoo who were in a bid to put their browsers on par with Mozilla have lost the race.
“Under this multi-year agreement, Google Search will continue to be the default search provider for hundreds of millions of Firefox users around the world,” said Gary Kovacs, CEO, Mozilla. This agreement is a renewal of an already existing deal which raked in upto 84 percent of total revenue earned by Mozilla in the year 2010.
In a neck deep competition with Google were Microsoft and Yahoo who were both trying to promote their search engines in a bid to increase their market shares.
Mozilla which has offlately splurged on software development and has started to rely more on Google for its existence and as quoted by Bloomberg Businessweek ‘Mozilla is facing challenges’ in retaining its grip hold in the market as “Apple, Google, and Microsoft have started making much better desktop and mobile browsers, occasionally borrowing from Firefox” as told by former CEO of Mozilla, Lilly.
So will this proposition ‘prove a skin saver to Firefox’ or is just ‘another agreement to perk up users’ or ‘whether it is the survival of the fittest in the market’ is for us to wait and watch.