Go Green: Greenpeace to Facebook
By siliconindia   |   Friday, 04 February 2011, 21:52 IST
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Bangalore: Greenpeace, a NGO focused on environment, has thrown out a challenge to social networking giant Facebook to embrace a clean energy future and make the commitment public by April 22 that is celebrated as Earth Day. The NGO has also asked Facebook to announce a plan towards ending the use of coal to provide electricity to the company's rapidly expanding computer network. The urge from Greenpeace is part of its "Facebook: Unfriend Coal" campaign. The campaign has amassed support of 600,000 supporters already. In an interview at the World Economic Forum in Davos, Kumi Naidoo, Executive Director, Greenpeace International presented a pledge to Facebook Marketing Director Randi Zuckerberg for her brother and Facebook CEO Mark Zuckerberg so that he is able to sign on it by Earth Day. The pledge calls upon Facebook to agree by April 22nd, to what Greenpeace calls The Big IDEA and expresses commitment to: - Increase Facebook's use of clean energy; - Develop a plan to mitigate Facebook's climate footprint and to become coal free by 2021; - Educate Facebook users about how the company powers its services. - Advocate for clean energy at a local, national and international level. Greenpeace India Climate Campaigner Abhishek Pratap said about the campaign, "Facebook has caught the imagination of people across the globe including millions of Indians through its smart business approach but sadly its innovative services are being powered by dirty energy. People all over the world are now asking the social networking site they love to lead the energy revolution by un-friending coal. Will Facebook rise to this challenge?" The campaign has extended into new languages and territories like France, Indonesia, New Zealand, UK, and Turkey.