Bangalore: How much of social media is too much? A recent survey conducted in India by the Associated Chambers of Commerce and Industry (Assocham) stated that around 55 percent of the youngsters covered by the study spend lesser time on social media networks or have deleted their accounts altogether.

The study, according to a report in the Business Times, was conducted on youngsters between 12 to 25 years in nine cities (including metros) across India, and suggested that the demise of youngsters’ interest in social media seems inevitable. D.S. Rawat, Secretary General of Assocham said "Technology overload is apparent among the youth and their fixation with social media seems to be eroding as they have started focusing on more important things than grooming their digital identities.” Statistics backed Rawat’s say, as nearly 60 percent of the 200 respondents in Delhi said it bored them to see the same status updates and photographs on social media websites.

Another study conducted in 2010 by online gaming company Roiworld, said that 78 percent of teens between ages 12 and 17 had a Facebook account, but one in five of the respondents didn’t use their accounts or didn’t visit as frequently. Of those who were leaving, or not avid users of the site, 45 percent were uninterested in it, and 30 percent said there were too many elders. The other reasons comprised of security and privacy concerns. Thomson Reuters, in the same year, reported a decrease in blogging amongst American teens—only 8 percent of all teens who used the internet used Twitter while most preferred to text, or even use Facebook instead, as they saw Twitter as a social network designed for celebrities, especially since it was more a public forum than a Facebook page.

What all of the statistics don’t point to, however, would be the waning interest in the internet. Youngsters, instead of commenting on social posts and shares, surf the web for information, send emails, and are immersed in online games.