Does India really know the potential of simulation?
By Juby Thomas, SiliconIndia   |   Thursday, 28 October 2010, 22:09 IST
Printer Print Email Email
Bangalore: It is high time for us to say goodbye to the old adage 'one size fits all' when it comes to the world of engineering simulation. There is a real difference in each common thread that occurs. Even though some industries like automotive and aerospace are matured in their use of these tools, while others like healthcare and FMCG are newcomers. Companies like Gambit Communications, MSC Software, CAE Technologies and Ansys are in the market for several years and agree to the fact that stimulation is a necessary approach towards data efficiency and a key towards minimizing the costs. Often we tend to believe that simulation is cramped to hi-tech areas like aviation, automobiles and defence only. Today it has penetrated into daily life as well. Dipankar Choudhury, Vice President - Product Strategy and Planning, Ansys, said, "In the modern times, simulation technology is used for people's comfort. Its use is wide, from the seating arrangements in a bus to the impact of a person's sneezing in a flight on fellow passenger, it has immense possibility." Currently, it has a huge possibility in emerging countries like India. Since the Indian economy is based on the presence of world-class companies as well as growing innovative companies it promises a bright time for simulation technology. Ansys India, one of the key players in the field of engineering simulation has got 40 years of experience and believe it or not a major chunk of the company's global R&D happens in India. It has nearly 600 people who work in R&D globally and more than one-third is from India. When it comes to the investment part the company with a turnover of over $520 million, spends nearly $100 million on R&D. Since IT is such an important and indispensable part of business in the country, it is urgent to eliminate the uncertainty and find a cost-effective solution for data center management and planning. Simulation is the only possible solution for this, just as it is in many other aspects of technology. According to Gautam Dutta, Country Manager - Sales & Support, Ansys India, the present challenges that they face are of increasing the awareness of investors about simulation technology and also to have a product development strategy among product developers. Above all the ability of fresh engineers to have the quality of readiness is also a major issue. In order to address this, Ansys has launched many initiatives and has tied up with many educational institutions. Now the country has realized that the simulation driven product development is key for designing and developing the smart products and processes and in the future India may use simulation to improve civic services as well.

siliconindia