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Diversification in Indian market to enable more technological innovations
By siliconindia
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Thursday, 22 July 2010, 01:38 IST
Bangalore: If we sit and think about the advent of technology, it's past, present and future, we would probably realize that, our need and acceptability towards technology will never come to an end. ST Microelectronics participated in the Embedded Systems Conference in Bangalore, where the company presented self developed innovative solutions for embedded systems applications.
Technology and software giants might have been successful in penetrating the Western market, but establishing an influential presence in the Indian market is the greatest challenge, any Western market leader would face. "India has market for everything. Products, services or technology of all types can exist in India as the market is very diverse. Due to several diversifications, we get an opportunity to design innovative solutions for different segments in the market," said Vivek Sharma, Regional Vice President, Greater China & South Asia- India operations, STMicroelectronics.
The semiconductor manufacturer wants to facilitate technology in India in the field of education, healthcare and energy by providing compact yet cost effective solutions. "We have got positive response from the leaders of the electronics market in India and they are keen to accept our embedded systems applications but the task which lies ahead is to influence the political will at the centre," said Mohd. Zeya Wase, Senior Manager- Technical Marketing, STMicroelectronics. Though the representatives of the company wanted to maintain secrecy about those companies interested to join them for the purpose.
Through Micro-Electro-Mechanical Systems (MEMS) solutions, they will offer powerful and user friendly features, while reducing footprint size and controller overheads. Through the combination of different MEMS devices such as accelerometers with gyroscopes or magnetometers, applications in areas such as sports, logistics, factory and building automation can be provided, added Sharma.
With their R&D centres, managed by nearly 2,200 engineers in Greater Noida and Bangalore, STMicroelectronics is trying to befit its technological solutions to the Indian rural market. Citing the huge customer base for mobile phones in India, the executives feel that, there is an acceptability of technology in India, be it rural or urban areas. The company is in plans to market their technological solutions by addressing the needs of the domestic consumers.