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Dabur Foods targets 
2-billion turnover by 2006
By siliconindia Bangalore Bureau
|
Friday, 04 June 2004, 19:30 IST
NEW DELHI: Dabur Foods, a wholly owned subsidiary of Dabur India Ltd., is targeting a turnover of 
2 billion ($43.96 million) in 2006-07 from the current 860 million ($18.9 million) with a slew of new products under different categories.
"Initiatives aimed at end-to-end presence in fruit procurement, processing and launching value-added brands will enable us to become an integrated food services company within two years," said Amit Burman, CEO of Dabur Foods, at the launch of its latest brand Coolers.
The new brand of hygienically packed drinks will strive to fill the gap of traditional Indian refreshing drinks.
Initially the company has launched three flavours -- raw mango drink or 'aam panna', pomegranate and watermelon.
These, along with other new flavours in the pipeline, are expected to further boost Dabur Foods sales, which has been recording 34 percent annual growth in the last four years.
With Real brand of fruit juices containing 85 percent pulp and Real Active 100 percent pulp, the company is optimistic of recording year-on-year growth of 34 percent to achieve its target of 2 billion turnover by 2006-07.
Real brand currently accounts for 85 percent of Dabur Foods sales.
Striving for backward linkages to position itself as an integrated food services company, Dabur Foods is also seeking to further boost its presence overseas in the Middle East, Australia and the Maldives.
"Currently our exports are only 30 million. We are now focusing on new markets like Canada, the US and the European Union besides further strengthening our market share in Australia to reach 100 million exports," Burman told IANS.
2 billion ($43.96 million) in 2006-07 from the current 860 million ($18.9 million) with a slew of new products under different categories.
"Initiatives aimed at end-to-end presence in fruit procurement, processing and launching value-added brands will enable us to become an integrated food services company within two years," said Amit Burman, CEO of Dabur Foods, at the launch of its latest brand Coolers.
The new brand of hygienically packed drinks will strive to fill the gap of traditional Indian refreshing drinks.
Initially the company has launched three flavours -- raw mango drink or 'aam panna', pomegranate and watermelon.
These, along with other new flavours in the pipeline, are expected to further boost Dabur Foods sales, which has been recording 34 percent annual growth in the last four years.
With Real brand of fruit juices containing 85 percent pulp and Real Active 100 percent pulp, the company is optimistic of recording year-on-year growth of 34 percent to achieve its target of 2 billion turnover by 2006-07.
Real brand currently accounts for 85 percent of Dabur Foods sales.
Striving for backward linkages to position itself as an integrated food services company, Dabur Foods is also seeking to further boost its presence overseas in the Middle East, Australia and the Maldives.
"Currently our exports are only 30 million. We are now focusing on new markets like Canada, the US and the European Union besides further strengthening our market share in Australia to reach 100 million exports," Burman told IANS.