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Clearock commences operations in India
By siliconindia staff writer
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Friday, 08 April 2005, 19:30 IST
BANGALORE:Clearock Enterprises Pvt. Ltd. a wholly owned subsidiary of Clearock Inc. U.S.A today announced the launch of their business operations in India, which will be the base for this global innovative consumer products start-up. Silicon Valley Technocrat Vish Akella is investing 25 million dollars.
Our product technology strategy consists of innovative western technologies and Indian traditional products with International appeal. I have identified and invested in several companies involved in strong bio-tech and pharma-care research in preparation for servicing the large global health conscious consumer base. Vish Akella, Investor and Chairman of Clearock Inc. Said, I am extremely fascinated by the explosive use of technology, investment in infrastructure and growth of consumerism in India in recent years which prompted me to choose India as our primary base for global operations.
Clearock products will address a growing population of Indias affluent young adults as well as active but aging generation. The novel range of life-enhancing products includes topical creams FLEX-IZY and FLEX-IZY HP to enhance muscle and joint fitness, No-itch -anti-itch cream, Solemate - sole and feet protection cream and VITALOOK - vitamin enriched face cream. These creams are based on unique Patented Liposome Technology, which ensures deeper penetration of the cream and the release of the key ingredients directly into the intended cells resulting in extremely fast action at an affordable price. Energy on demand from the health drink ONE SHOT and daily energy with potent Anti-oxidants from AMBER-ACE form the initial Flagship products launched by the company.
To reach this large global consumer base, Clearock saw a compelling potential in the use of direct sales and referral marketing as a channel of distribution for these products. The model of distribution that has been adopted is cost effective and provides a platform for fast growth and rapid introduction of new brands of products using satisfied consumers themselves as brand messengers instead of the traditional channels of distribution and retail outlets Said Bala Bhagavat, CEO, Clearock Enterprises.
Clearock brings together a large number of dedicated Direct Sales Advisors from various walks of life, with wide range of backgrounds, skills and aspirations. Accordingly Clearocks Income Sharing Plan has been designed with multiple streams of income that recognizes and significantly rewards results from personal consumption, retail sales, development of small direct sales teams or management of large teams and not from recruitment. Income sharing plan returns are directly linked to individual performance.
The companys investment in the first year is expected to be more than ten crores in setting up a number of sales and business centers across India as well as in manufacturing facilities. In all my prior investments, the big returns went to employees and shareholders through stock options which are long-term. Through my investment in Clearock, however, I have opened the floodgates of potential beneficiaries. Clearock is another way of getting more people involved and in control of their destiny says Vish Akella.
Proper training and logistics support is crucial to the success of independent Direct Sales Advisors. All founding DSAs are approved after a screening process. To ensure this sustained level of support Clearock will accept and approve DSAs from those states where Clearock training and logistical support can be provided. As a solid foundation for Clearock enterprise, a strong top management team from around the world has been assembled with experience in Manufacturing, Inventory Management, Legal & Finance, Management Information Systems, Customer Relations, Training, Marketing and Logistics. Bhagavat said.