According to Internet and Mobile Association of India (IAMAI), Twitter has around 33 million users in the country. Hence, Twitter was anticipating full-scale use of tweets as one of the tools of election campaigning. Thus, there were more than 58 million tweets on the Indian general election since Jan 1, 2014, till May 16, 2014. On counting day, May 16, Twitter saw a little more than two million tweets.

The top five election-related terms on counting day May 16 were:

1. Narendra Modi - 722,910

2. AAP - 118,717

3. BJP - 322,596

4. Rahul Gandhi - 47,054

5. Varanasi - 21,018

Modi was the winner on Twitter too, with 11.85 million tweets mentioning @NarendraModi since Jan 1.

Besides Twitter, Modi is also popular on Facebook. On April 7, Modi had 12.46 million fans. When he was appointed prime minister of India, the number jumped to 15.245 million. After US president Barrack Obama, Modi is the second most popular politician across the world, going by his social media popularity. PMO India has recently launched its Facebook page, and within four days it received more than a million likes.

For Modi, use of social media goes beyond election campaigns. Modi has already done away with an old-fashioned way of communication: address to nation via Doordarshan. He rather wants to communicate through tweets. It will be interesting to see how Modi utilizes the social media in governance at the national level.

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