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Apple announced the launch of iAd network for the iPhone
Friday, 09 April 2010, 20:13 IST
Bangalore: Apple announced its own iAd network for the iPhone. This launch will create a war with Google over mobile advertising revenues. The move challenges its Silicon Valley rival's core business model and its plans to expand into mobile devices. Steve Jobs, Apple chief executive, said that Google's search-based advertisements were not the future for mobile devices because users tended to spend their time inside "apps" rather than browsing the web.
Apple will launch its iAd network on the iPhone, iPod touch and iPad shortly this year. Under the new ad network, it would host adverts within apps and pass on 60 per cent of the revenues to their developers. Says Financial Times Report.