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Act-On raises $4 Million from Voyager
By siliconindia
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Wednesday, 17 November 2010, 04:41 IST
Bangalore:Act-On Software,has raised $4 million in Series B venture financing, co-led by Seattle-based Voyager Capital and Silicon Valley-based U.S. Venture Partners.
The startup makes marketing and sales automation software (across Web, e-mail, and social media) for businesses. This is a fast-growing and competitive field. Act-On's customers include IBM, Cisco Systems, and Progressive Insurance.
The company is led by founder and CEO Raghu Raghavan, who was previously chief technology officer and co-founder of digital marketing firm Responsys.Act-On previously raised about $2 million in a Series A round from Cisco in early 2008.
Act-On's software is "a total business disruption to the current market leaders who offer complex enterprise solutions,"says Diane Fraiman, a venture partner with Voyager Capital, who is based in Portland.