9 Real Problem Killers for Your Startup
2. ACESS A PATENT OR TRADEMARK: Always get a patent to protect your brand. One advantage to having a trademark is that it can help you protect an internet domain. Part of your marketing plan is having a good internet logo and website. When you apply for a domain, if one is being held, or “squatted on” by someone who hopes to profit from having your name, having a trademark is a good way to help get the name back. Having the trademark is also a great defense if you obtain a domain that someone else chooses to dispute.
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