80 percent of smartphone users frustrated by content

By siliconindia   |   Wednesday, 25 November 2009, 21:45 IST   |    2 Comments
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80 percent of smartphone users frustrated by content
Bangalore: Slow page loads and too much irrelevant content are among mobile phone users' complaints and most users want better search capability on their devices, because they often can't find the information and content they want, reveals a survey. Nearly 80 percent of the respondents cited difficulty obtaining content as a major problem, reports InformationWeek. According to a survey of 2600 mobile content users conducted by Qualcomm's Xiam Technologies, the users are frustrated by the time required to access the content they want. "Slow page loads and the need to click through too many pages and having to scroll through too much irrelevant content irritates the users," the survey stated. The good news is that according to Xiam, there is a great opportunity for providers to facilitate personalized content over mobile phones, because most users said they are prepared to spend more time accessing and purchasing content if it's easier to access. Noting that smartphone users tend to access the same content categories repeatedly, the survey found that users are not inclined to seek new categories and applications very often. Xiam, which Qualcomm acquired in 2008, also compared mobile phone users in the U.S. and the UK. In the U.S., e-mail and qwerty keyboard features were of paramount importance. In the UK, users tend to place greater importance on the looks of phones as well as their related entertainment functionality in providing music, video, and gaming applications.

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