In 2010 the chain developed a store template with simplified operations and a focus on takeaway. Nadkarni says, “We can set up an outlet in four weeks flat. Depending on the location a franchisee can recover costs within 20 months.”

Funding: Kaati Zone rose funding in 2007 from Accel Partners, Draper Investment Company and Helion Venture Partners' Managing Director Ashish Gupta, who invested in his personal capacity. Kaati Zone is beginning now to scale up operations after the funding. It turned profitable six months ago, for the first time since it launch.

3. Faaso’s

Founded by Jaydeep Barman in 2004

The Mumbai-based chain serves wraps with a desi flavour, such as paneer tikka and paneer reshmi. It has a dynamic team which focuses on execution and scalability. Barman admits that their first outlet was a failure. Faaso's is a young company with 24 outlets in Mumbai and Pune. Barman says the company plans to have 200 outlets in the NCR, Bangalore, Hyderabad, Pune and Mumbai by April 2014.