7 Most Brilliant Franchise Founders

Fred Deluca -- Subway

Fred Deluca took a loan of $1,000 at age seventeen to establish his own sandwich shop, in order to help pay for college at the University of Bridgeport in Connecticut.  Initially calling it “Pete’s Submarines”, Deluca sold 315 sandwiches his first day.  After few name changes, Deluca strong-willed to go with the name Subway and garlanded his store interiors with New York City subway maps. Deluca is a lead the way of the made-to-order, “assembly line” model now well-known throughout the fast casual food industry.

Subway’s marketing policy of using Jared Fogle (“The Subway Guy”), recognized for losing over 100 pounds by eating Subway sandwiches, helped push Subway to the vanguard of healthy fast food.  During this campaign Subway’s sandwich revenue almost doubled.  At present, Subway restaurants has over 33,000 locations globally and its founder has an estimated net worth of over $1.5 billion, according to Forbes Magazine.