It’s more convenient to conduct surveys through pop-up windows rather than by e-mails. The questionnaire of the survey must be effectively targeting at the behavior one wants to judge. Instead of selective options, an open-response survey which lets the customers speak will help you learn more.

Recon-

Before coming with a new product, every design team tries to assess the plus and minus of the existing products. But this process is flawed, as a wrong assumption will lead including all the useless features and trashing out the valuable ones. Whereas, by free prototypes, companies can learn which features are admired and which are ignored by customers.

Site Visits-

Trying to understand customers from the meetings, phone-calls or survey reports is very superficial. To really understand and meet the demands of buyers, one needs to visit their work-places, their dwellings and their outing- spots. One needs to personally see how they are using the products and understand the problems attached to it.