5 Ways How Modi Enhances Women Entrepreneurship in Gujarat


#4 Lijjat Papad Was Started By A ‘Tribal Woman’

Modi also cited Lijjat Papad, saying that the venture was started by a ‘tribal woman’ and that it is a successful creation by ‘a group of uneducated women.’

 Lijjat Papad started its operations  in 1959, with a pioneer group of women who set the unique trend by making four packets of papads initially. They had no money at first and borrowed a sum of 80. Today Lijjat is a striking household success from mere simplicity.

Known as Shri Mahila Griha Udyog Lijjat Papad, this organization recruits women who willingly accept its values. Everyday a group of women go to the branch to knead dough and then other women roll them into papads. The papads are then tested for quality and every member gets a rolling charge for the day according to the work done.

Today Shri Mahila Griha Udyog Lijjat Papad manufactures various products from Papad. These are Appalam, Masala, Gehu Atta, Chapati, SASA Detergent Powder, SASA Detergent Cake and SASA Liquid Detergent.

The organization’s exports alone account for 10 crore and Mumbai is the major export hub of the organization.  There are 43,000 women currently working there.

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