#4 Permission marketing

Here you request customers for their email to build a good relationship. The best way to ask permission to contact them again is to offer something in return for their emails, such as free trial, goodies, book, or even a free report on something. This would also allow the customer to gain confidence on your brand and product.  This process also enables customers to be aware of the latest updates on your products through their emails.

#3 Niche advertising

If the product is specifically meant to satisfy a specific market, do not spend your money on advertising to a larger crowd. Research and plan accordingly and advertise the product only to the targeted audience in that particular geographical location.

If the product is more of e-based, market your product only at particular e-portals. This would enable cheaper advertising and also enhances traffic for your website and product.

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