5 Innovative Companies Turning Data into Dollars
Applied Predictive Technologies
This company is more than a decade old, but has its hooks into some of the world’s largest companies. Their elite customer list includes some of the best brands in retail (Walmart), restaurants (McDonald’s), hospitality (Holiday Inn) and banking (Wells Fargo).
How does company makes the most out their data?
According to APT Founder and CEO Anthony Bruce, the company gathers enormous client data, covering everything from sales transactions, demographic, geographic to competitive data and other informations aswell that enables customers to figure out the business impact of any given decision. Bruce says those decisions can be anything from where to target a specific promotion to advertise online or in print or to repaint the inside or the outside of a restaurant reports Harris.
