3 Ways Foreign Entrepreneurs Can Mess Up Their Indian Business Deals
Deal Breaker Two - Not Considering religion, region or Cultural background of your counterpart
Describing India isn’t simple, it has more than 25 languages and each language has its own cultural strength. It means, you really can’t talk to a south Indian the way you talk to a north Indian. A foreign entrepreneur must be a lot more prepared in such regards; though he wouldn’t know the language, every gesture and movement becomes the language.
Bagla says "You must customize your approach; A Punjabi-speaking Sikh machine shop owner in Delhi may behave very differently from a Gujarati-speaking vegetarian Jain in Mumbai. In that sense, India is like Europe. You wouldn't do business in Sweden the same way as you would in Croatia, would you?"
