The company's annual subscription costs between Rs 1,500 and Rs 3,000 per student, depending on the grade he/she is studying at. Edutor's tablet costs Rs 6,500 for a seven-inch device and Rs 10,000 for a 10-inch one, but the data can be accessed using any other tablet as well.

In 2009, Gollamudi was contemplating moving back to India from the United States, where he worked for a venture capital firm, investing in early-stage technology companies. He realised the power of touch-screen devices when his fouryear-old son was attracted to the one he used. He also noticed that the children of his relatives and friends were keen on a digital learning medium, but their parents discouraged them fearing they would spend more time on social networking sites and online games if they had free access. Gollamudi then teamed up with three friends to build a digital learning platform. The start-up was incubated at their alma mater IIT Madras, and became operational in April 2010.