#9 Philippines

Smartphone users – 12 percent of total mobile phone users

Total number of Smartphone Users – 15 million

Last year, ZDNet called Philippines as the fastest growing Smartphone market in South East Asia. The country grew 61 percent to reach almost 29 million units with customers spending about US$8.75 billion on handsets. A total of 118 million units of mobile handsets were sold in the region, bringing in almost US$13.7 billion to the region's mobile market. Feature phone sales grew 12 percent in the region as customers in the region bought an additional 10 million units compared to a year ago. GfK Asia said that Smartphone growth in the region is driven primarily by the more affordable devices priced in the range of US$100 to US$200 which is currently dominating the market. With such an unprecedented growth, we may as well see Philippines climb the global rank by the end of this year.

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