Bangalore: The steady fall in the value of rupee is not a good sign for India but there are organizations that are benefitting from this. Exports and global acquisitions of Indian companies are on the rise, despite the economic slowdown in India. Financial Analysts say that exports will experience only a short-term gain and might not work well in the long-run. However, there are a few organizations which are benefitting from the depreciation of rupee, which are as follows:

1) ADF Foods:

ADF Foods in an ethnic Indian food company, which specializes in chutneys, pickles, spices, canned food and frozen food. It is an export-oriented organization and it also has its own, special brands. According to Business Standard, ADF Foods witnessed net sales of 52.25 crores in the second quarter of 2011, which is higher than that of last year. Net sales have increased by 42 percent as compared to last year. Experts say that having a strong brand presence is very important to transcend fluctuations in money value. Since, ADF Foods has a good brand name in the market because of its own brands, like – Ashoka, Camel, Aeroplane, Truly Indian, Khansaama and ADF Soul, ADF is doing quite well in the market.

2) Bombay Rayon Fashion:

Bombay Rayon Fashion (BRF) export their products mostly to US and Europe. According to Business Line, the exports of BRF have gone up and a steady rise is seen in its stock value but this growth might get stunted because of increased costs of raw materials, depreciation of rupee and high interest rates. There was a 20 percent growth in the revenues in the quarter ended, June 2011. Still, the company is facing troubles due to the increasing cost of input materials. According to S.P. Tulsian, most textile companies, like BRF, Raymond and Bombay Dying, will experience only marginal increase in revenue due to depreciating value of rupee.