10 Popular Brands and Their Great Comeback Stories



3. Garanimals

Garanimals started producing children friendly clothing in 1972. Its simplicity and attractive designs attracted thousands of parents, all over the over and it became one of the most popular clothing line for the children.

But, after a few years of utmost success, Garanimals started losing its charm and went away from the wardrobes of the kids.

2008 seemed lucky for Garanimals as Gardner Nelson + Partners, an advertising firm, began promoting Garanimals in newer ways. This opened new paths of popularity for Garanimals and once again, it was launched nationally. Maintaining the same theme, modern styles and vibrant colors were introduced.

4. Keds

Keds became a sensation for the girls during the mid-1980s to the mid-1990s. It became a new saga of fashion among the girls with oversized tees, sweatshirts, sweaters and many more. Whether with lace or without lace, Keds shoes became the most favorite foot-wear among the girls. Moreover, some of the popular television characters were also seen wearing Keds’ shoes; this made Keds, one of the most popular brand in the history of foot wears.  

The late 90s turned to be very unlucky for Keds as the popularity of the brand started declining and the sales were going down. People started losing interest on Keds’ shoes.

But, in 2007, designer Nanette Lepore  relaunched a Keds’ shoes with the tag: ‘fun, flirty line of women’s Keds’. This got followed by the introduction of Keds Studios, which offered people to customize their shoes according to their choice. These new efforts brought back the lost popularity of Keds and today, it is one of the most loved shoe brands among the girls.

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