#8 HP

Brand value: $25.8 Billion

Last year's rank: 15

Change in value: Down 1 percent

HP, one of the world’s largest technology organizations, is refocusing on cloud, mobility, Big Data, and a new style of IT. In June 2013, HP announced a partnership with Google to offer small- and medium-sized businesses “IT in a Box”—a one-stop-shop technology solution—as well as launching HAVEn, a Big Data analytics platform. In recent years, the brand has undergone significant changes in both visual identity and tagline—from “Invent” to “Let’s Do Amazing,” to the current “Make It Matter.”

#7 Cisco

Brand value: $29.1 Billion

Last year's rank: 14

Change in value: Up 7 percent

Cisco continues to focus on growing its presence in the B2B space, building on shifts it experienced last year. A brand that only a few years ago was known for using its “Human Network” campaign to straddle both the corporate and consumer worlds, has managed to reposition into what seems to be a more comfortable role as the network enabler of businesses large and small. To help businesses monetize “the data in motion” in their networks, Cisco launched several mobile solutions earlier this year, including Cisco Quantum, enabling greater network programmability.

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