Fake Products on Indian Online Retails- A Major Threat to Reputed Brands

Managing Director of Benetton India, Sanjeev Mohanty said, "Most of these online websites tend to be run by fly-by-night operators without even proper offices. But we still take legal action against those who try to erode our brand equity."

The Italian fashion n brand believes in sending one legal notice every month, whereas shoe and apparel maker Woodland sends nearly 5-6 legal notices every month.

These fashion brands are worried about fake products, but consumer electronics and gadgets makers are feeling insecure about parallel imports and renovated products sold as new. But not every online shopping store cheats on branded products. Darshan Mehta, CEO of Reliance Brands, remarked that they have received complaints about fake products. "But we have never faced such a scenario in the big online shopping sites," he added.

Saurabh Malik, business head at Indiatimes Shopping said, "Fakes are more relevant in the apparel category and do pose a danger towards the image of online retail."

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