5 must read business books of 2011
By siliconindia   |   Wednesday, 13 July 2011, 21:48 IST
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5. School for Startups The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less By Jim Beach, Chris Hanks, David Beasley
It is a Beginner's Guide to Low-Risk Entrepreneurship. If you want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance. You will learn how to increase your chance of success by funding your venture without investors, Entering international markets , Taking full advantage of tools on the Web , Marketing your product or service for little or no cost , Deploying a third party to package and ship products and Taking control of an existing business or franchise. The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach.