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Advice Request
Avijit Dutt
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Avijit Dutt
President Marketing
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Avijit Dutt is a member of:
Family Background
We are a middle class Bengali family benefiting from Macaulay. My father was a Corporate employee spending almost all his professional life with ITC
Contribution to the field
The spirit of innovation and a changing consumer and product scape all the time.
Motivating Factor
Ultimately it's within oneself. The desire to do better is a continuous drive seldom dependent on others, but makes an impact on others.
Growth Prospect in marketing
The ability to show one's talent to advantage exists in Marketing, then comes the continued persistence of performance, usually it pays off.
Importance of Marketing
Beginning of the quarter, month and day it is the most important function. Gradually morphing into the drive for sales and then begins the finger pointing.
Importance of STP
Critical. But it has all had a redefinition in the last decade. And technology is a great leveller.
Marketing
The ability to grab the mind to be at an advantage in the field of battle is Marketing. Critical and crucial for any organization.
Role in an organization
Brand custodian and seeking every opportunity to be able to imprint the brand on the consumer mind. Ensuring the positive rub-off on the Brand.
Recommended Courses and Certification
For the truly gifted, life experience. For the rest Management studies.
Branding
Extremely important
Competitiveness
It's dynamic and changing all the time
Future prospect
Teaching, creating content, strategizing to be able to create a better world
Motivating
Driving the inner values
Importance of 4ps
It's gone through a sea change in the last decade
Recommendation
Beyond the standard, laterally motivating books, newspapers as a daily barometer and specialized vertical websites
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