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Durga Prasad K Somanchy

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Durga Prasad K Somanchy

Manager in Paper Comany

Reputed Pulp and Paper Mill

Durga Prasad K Somanchy is a member of:

Family Background

Me born in Middle class family and due to financial back ground,could not carry higher studies prior to entering into job at paper company. Whatever education after B.Sc was done while in the job.

Contribution to the field

The Paper company Andhra Pradesh Paper Mills Ltd (APPM) , Rajahmundry is the country’s fifth largest paper producer by revenues, behind Ballarpur Industries, JK Paper, Tamil Nadu Newsprint and the paper division, diversified firm of ITC. It operates two mills with a combined annual capacity of 250,

Differences

Selling is one component of Marketing. Marketing is dealing the entire gamut of 4 Ps, Product, place, price and promotion

Importance of sales

Sales is revenue generation for the organization

Motivating

Cusotomer is the king and the entire focus of the marketing function must be towards customer orientation. This is the focus point of every member of marketing team and I work in that direction

Positioning the product

one among top 5 leading paper companies in the country( India)

Brief yourself

Me a Paper professional and most of my career was involved in Product management and after sales service. I studied MBA in marketing stream , besides awarded Licentiateship in Printing / Paper from reputed City & Guilds of London Institute
All these studies are while in job

Role in an organization

Quality Assurance, Product development , develop customer and after sales service

Marketing

It one side of coin and the other side is Quality product meet the requirement of customer

Future trend

Customer driven Marketing and doing backword intergration to meet this demand

Growth Prospect in marketing

depends on his smartness

Growth

good

What can be achieved

sky is the limit