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Bankupalli Ganesh

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Bankupalli Ganesh

Creative Director

JWT mindset

Bankupalli Ganesh is a member of:

Could you tell us briefly about your family background?

Belong to a family tree of highly educated and well read. Grand father was a great scholar and writer who translated/wrote hindu veda. Native of Naransanpeta (Srikakulam Dist. Andhra Pradesh). My father is from Army and mother housewife. Wife is Special Educator. 15 years Daughter and 13 year son

Required Reading:

Archive, Advertising age, Coroflot

Prized Accomplishment(s):

Worked in different cultured society, taught me to work under different kind of environments and people. proud of my awards and the knowledge which i gained in these 18 years of my service, mainly the process and the basics which our generations got to learn.

Role Model:

My role model has been Mr. Suresh Seetharaman who used to be my Creative Director. Nw he director of Virgin Comics.

Growth Strategy:

I am multi tasking and conducting creativity workshops all over

Degrees That Matter:

bachelor of Fine Arts and Master of Fine arts, specialization in Commercial Art

Career Profile:

I am a Creative Group head. My role is lead a team of Creative Supervisors both Art and Copy Art directors, copy writers, and graphic designers

Job Profile:

My role is to lead a team of Art and copy writers. We in the group sit for a briefing from Account management team after the client has specified what he wants. After the briefing session we brain storm on the ideas which are generated. once we finalize the ideas go ahead and execute.

The Decisions That Matter

Coming back to India in the right time 2004, when international brands were getting the foothold in Indian market.

Other Thoughts:

Three years back started a school for 'Cultivating Creativity'. Justartbg.com.
Since than i have almost finished with 2500 participants. Workshops module is what i work on for schools , colleges and corporates. This cultivating creativity is one such thing nobody does is in India.

Advice For New Professionals:

Learn the basics you will grow much faster, computer is a tool not a ideator. Ideas have to come from right brain and for that you need to cultivate.

Plans For The Future:

Conduct workshops on Photography Directions, Art Directions and basics on computer proficiency in our design software's. I would like to do more ad films related to society development and education.

The Journey So Far:

It has been great but slower because advertising avenues in Hyderabad when compared to Mumbai or Delhi are less

Changes In The Professional Environment:

It has become more technologically driven and multi tasking is the only way to survive